What social actually does for a landscaping company
It rarely produces cold leads at any useful volume, and any agency promising that is selling you posting for its own sake. What it does do is close deals that were already in motion. A homeowner who has two quotes will look you up. What they find, and how recent it is, decides which quote gets accepted. It also recruits, which in this industry is worth as much as the leads.
What the work covers
- A shot list for your crew. The single highest-leverage change: five minutes of photos per job produces months of material.
- Project posts. Before, during and after, with the job type and area named so the post also does local search work.
- Process content. Base preparation, drainage, why a job takes as long as it does. This is what makes you look like the expensive quote worth paying.
- Review and referral prompts. Timed to the moment the job is signed off, when people are most willing.
- Recruiting posts. Crew, equipment, pay days. Hiring is a marketing problem most companies never treat as one.
- Platform focus. Two platforms done properly beats five neglected ones.
How it turns into quoted work
The measurable version is close rate rather than lead volume. When a prospect checks you out mid-decision and finds recent work in their area, the quote conversation changes. We track it by asking on the enquiry form and at sign-off, because analytics will not attribute it honestly.
How we run it
- Week 1. Shot list built and walked through with whoever runs the crew.
- Weeks 2-4. Profiles rebuilt, back catalogue of past projects posted, posting cadence established.
- Ongoing. Content from your incoming photos, review prompts, and a monthly note on what got engagement and what did not.
What you get
- A crew shot list, written for people holding a phone with dirty hands
- Rebuilt profiles on the two platforms that matter for your market
- A regular posting cadence from your own work
- A review request process tied to job sign-off
- Monthly reporting, honest about what social can and cannot be credited for
Proof
[CLIENT_RESULT_REQUIRED] Add review count growth, follower growth or close-rate change with a date range once a client approves.
Questions
Will this get us leads?
Some, but not reliably and not at volume. Its measurable value is in close rate, referrals and recruiting. If you need enquiries this season, spend the budget on Google Ads first and add this once that is working.
Do we have to be on camera?
No. The best-performing content in this trade is the work itself, shot on a phone. Owner-on-camera helps if you are comfortable with it, and nothing is lost if you are not.
Which platforms?
Usually Instagram and Facebook for homeowner work, with Facebook doing more of the recruiting. We would rather run two properly than spread the same effort across five.